Between my junior and senior years in college I interned at Emfluence Interactive Marketing in Kansas City, Missouri. Most of my job consisted of editing minor graphics and building email templates. This particular job called for a way to advertise available flights for a small airline company.

New World Aviation uses small corporate jets to carry passengers across the United States. Their biggest challenge is to find consistent booking between cities. For example, if someone books a flight from New York to Los Angeles and plans to stay for a week, the pilot and the jet have nothing to do but wait or go to another city for a pickup. Predicting demand in the small commercial airline business is nearly impossible so New World Aviation began to offer discounted rates on return flights. Now, anyone who signs up on their email list is notified when there are open legs between their native city and a number of destinations.

Positive Feedback

This was the first time I ever got a “WE LOVE IT!” from a client. Satisfying.

Check Out The Work

• View the Template
• View their Original Template